中文摘要：

阐述了农村家电市场潜力、销售渠道现状,重点分析了农村家电市场销售渠道存在的问题,并结合农村家电市场实际,提出了优化和改善农村家电销售渠道的对策和建议。

英文摘要：

This paper introduced potential market and marketing channels,analyzed existing problems of countryside electrical appliances and suggested to improve marketing channels according to the reality of countryside electrical appliances.