从商品主导逻辑到服务主导逻辑的转换,是服务经济时代的核心理念。文章旨在对国内外关于服务主导逻辑的文献研究现状进行分析,从服务主导逻辑概念、内涵,与商品主导逻辑的比较分析,价值共创相关研究以及基于服务主导逻辑的应用研究等方面进行展开,最后指出服务主导逻辑现有研究存在的问题及未来可能的方向。
A great change for enterprises in the era of service economy has occurred ,i.e, the transformation of commodity-dominant logic to service-dominant logic. This paper aims to analyze the current researches based on the literature of both domestics and abroad on service dominant logic. The analysis mainly includes the service dominant logic concept, connotation, the comparative analysis to the dominant logic of goods, related research on value co-creation and application research based on service dominant logic, etc. Finally we give simple comments on the current research, including problems and future prospect, and so on. The paper may provide reference for the follow-up study on service dominant logic.