以果蔬产品出口为研究对象,借助市场集中度指数、出口多样性指数、出口相似度指数以及CTG指数全面分析了中国与东盟国家在主要目标市场上的贸易关系。研究结果表明中国与东盟的果蔬产品在主要目标市场存在较强的竞争关系,且中国在部分产品上具有竞争优势。因此,中国在巩固已有市场的同时,可借助中国独有的竞争优势,开拓与东盟错位竞争的新市场。
This paper regards the export of fruit and vegetable products as research objects and applies market concentration index, export diversity index, export similarity index and CTG index to probe into the trade relationship between China and ASEAN in the major target markets comprehensively. It finds that there exists a strong competition between China and ASEAN in the fruit and vegetable field and China shows notable comparative advantages over ASEAN on some specific products. Therefore, China can compete with ASEAN by using its unique advantages to develop new parallel markets, and simultaneously maintain its present share in the worldwide fruit and vegetable markets.