中文摘要：

根据互动电视和富媒体服务的特点，基于LASER标准提出并模拟实现了一种高效可控可管的富媒体服务系统结构，并使用会话初始化协议（SIP）来实现服务的控制和管理。最后，实现了经典富媒体服务——电视投票服务来验证所提出的系统架构。

英文摘要：

In this paper, an architecture of a rich media system based on Lightweight Application Scene Representation （LASER） by taking care of the feature of interactive TV and rich media service is proposed. In this solution, SEssion Initiation Protocol （SIP） is introduced to finish service control and management. Finally, a ease called TV voting service for verifying that this solution is efficient is studied.