中文摘要：

聚焦于危机信息传递过程的中间环节，从媒体反应视角对危机反应策略开展研究。在案例分析基础上提炼出的危机企业动态反应模式，是对整个危机事件中反应策略变化模式的总结。同时，通过构建2010--2013年产品伤害事件数据库和危机事件新闻数据库，考察了产品伤害危机中企业动态反应模式对媒体态度的影响。实证结果显示，危机中企业的反应模式对媒体态度具有显著影响，不同的反应模式表现出不同的影响结果。而且，危机类型对反应模式的效果具有显著调节作用。此外，还验证了危机事件情境因素、企业因素、媒体因素相关变量对媒体态度的影响。

英文摘要：

Different from the existing studies on response strategy from the consumer cognitive perspec- tive in product harm crisis, this study focuses on the intermediate link in the process of crisis information dissemination. It carries out the research on crisis response strategy from the perspective of media response. Based on the case studies, this study proposes enterprises＇ dynamic response patterns in crisis. It is the sum- mary of response strategy change patterns throughout the whole crises event. Meanwhile, based on the con- struction of the database of harm crisis events from 2010 to 2013 and the database of crisis news, it studies the impact of enterprises＇ dynamic response patterns on media attitudes in product harm crisis. Empirical study has shown that enterprises＇ response patterns have a significant impact on the media attitudes in crisis. Different response patterns exhibit different influential results. Crisis types have a significant moderating role on the effects of response patterns. In addition, this study also verifies the impact of the variables related with crisis situation, enterprise and media on media attitudes.