基于在海南省火山口国家级森林公园的调查数据,根据环境态度,运用K-Means聚类法将旅游者划分为近生态中心主义者和近人类中心主义者。采用独立样本t检验,比较持不同环境态度的旅游者全球气候变暖认知及低碳出行意向上的差异。结果显示:⑴前往海南火山口国家级森林公园的旅游者以近生态中心主义者居多;与近人类中心主义者相比,近生态中心主义者中女性所占比例较高,学历也较高。⑵近生态中心主义者对全球气候变暖致因、气候变暖认知、后果意识及其与旅游业之间的关系等方面的认知显著高于近人类中心主义者。⑶近生态中心主义者为减少温室气体排放而选择低碳出行方式的意向显著高于近人类中心主义者。因此,加强环境教育,有助于旅游者低碳出行,进而减少旅游业对气候变暖的负面影响。
This study examines the awareness and perception in the global climate warming of visitors based on data gathered from Huoshankou National Forest Park in Hainan province. Using K-means clustering method,two groups of visitors are identified,i. e. near eco-centrists and near anthropocentric based on their environmental attitudes measured by the New Ecological Paradigm( NEP) Scale.On basis of it,differences in climate warming perception and travel intention between the two groups are compared. The result indicates that: ⑴among visitors in Huoshankou National Forest Park,near eco-centrists are more than near anthropocentric. Compared with the near anthropocentric group,female visitors accounts for a higher proportion in eco-centrists,and their education level are higher. ⑵As to the cause of climate warming,the consequences of climate warming to mankind,the relationship between climate warming and certain natural disaster,near eco-centrists' awareness are higher than that of the near anthropocentric. ⑶ Compared to near anthropocentric,near eco-centrists are more likely to choose low-carbon travel mode. The results suggest that better public environmental education,especially about the cause of climate warming are required to encourage visitors to choose a more pro-environmental travel mode,thereby mitigate climate warming.