中文摘要：

以制造业服务化转型背景下的营销人员为研究对象,探讨营销人员胜任力及其与组织支持和工作幸福感之间的关系。运用SPSS和LISREL软件对数据进行因子分析、相关性分析和回归分析,结果显示：首先,营销人员胜任力模型包含客户洞察力、客户沟通力和客户服务力3个维度;其次,营销人员胜任力的3个维度对工作幸福感中的工作价值、福利待遇、发展前景、自我接受、人际关系以及自主性均有正向的促进作用,同时客户洞察力对环境驾驭也有正向的促进作用;再次,组织支持在营销人员胜任力各维度与工作幸福感各维度之间起着部分或全部调节作用。

英文摘要：

Taking the marketing personnel as research object under the background of manufacturing servitization, this paper explores the competence of marketing personnel and its relationship with the organizational support and work well-being. For the data of questionnaire survey, this paper carries out factor analysis, correlation analysis and regression analysis with the SPSS and LISREL software. The results show that： firstly, the competence model of marketing personnel includes customer insight, customer communication and customer service; secondly, all the three dimensions of marketing personnel competence have a positive effect on work value, welfare, development prospects, self acceptance, interpersonal relationship and autonomy, and customer insight also has a positive effect on the environmental control; thirdly, organizational support plays a partial or whole moderating effect between the dimensions of marketing personnel competence and the dimensions of work well-being.