选择南京市3个大型超市,运用现场观察、问卷调查与半结构访谈等方法,结合"社会性"模型,对老年人的社会交往内容、特征、影响因素和机制进行研究。结果发现:社会交往活动是老年人在大型超市的一种重要活动,并受教育程度、家庭结构、孤独感和超市环境等多重因素影响,形成不同的交往类型和特征。发生在购物空间内的交往行为也促成了老年人对购物空间的社会性建构,使其由单纯的购物场所衍生为社会交往空间。在居住隔离加深和适于老年人社会交往空间匮乏的城市中,日常购物空间的社会交往环境建构与社会价值挖掘,对老年人摆脱孤独与寂寞,提高生活质量与幸福感具有现实意义。
Social interaction is one of the important indexes of evaluation of the quality of life to the elderly, and shopping is one of the major activities of the elderly, the features and social meaning of interaction in shopping space should be discussed by geography researchers.Based on the old people who often go to the hypermarket for shopping as the respondents, through in-depth observation, tracking study, semi-structured interview and other qualitative research methods, and the model of a "sociability", the content, features, factors and mechanisms of elderly's social interaction in the hypermarket have been studied. Study findings suggest that interaction is an important activity of the elderly in the hypermarket, which is influenced by family structure, loneliness, hypermarkets' environment and so on, thus forming various features and types of interactions and communication. In the background of the residential segregation of urban renewal and the increasing scarcity of communication space, construction of social communication environment of shopping space like hypermarket for older people is playing an important role in getting rid of loneliness, improving the quality of life and happiness.