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中文摘要：
旅游目的地选择是游客选择行为研究中研究较为广泛的领域之一。现有文献利用了社会、经济、地理等诸多模型和理论对目的地选择进行了研究和探讨。基于随机效用最大化的离散选择模型在游客目的地选择研究中有广泛的应用，但是缺乏属性交互项对于目的地选择的抑制或者激励作用的研究。本文利用2002年江苏省国内游客抽样调查原始资料数据这一选择完成式类型的数据构建了两个二项Logistic回归模型，讨论了寻求闲适安静环境、探亲访友、公务出游3种出游动机对于出游距离以及旅行花费的影响。研究发现寻求闲适安静环境出游动机的游客倾向于选择远距离的目的地，且这类游客也愿意增加旅行花费；出于探亲访友这一动机出游的游客则更愿意选择靠近自己居所的旅游目的地，且不倾向于增加自身的旅行花费；公务出游的游客倾向于选择远距离目的地，也倾向于增加他们的旅行花费。
英文摘要：
Tourist destination choice is one of wider areas to study tourists＇ choice behavior. The available literature study and discussion about destination choice are conducted by using many models and theories such as society, economy and geography. Random coefficient logit model is widely adopted in the study of tourists＇ destination choice, but it lacks the study of restrictive and incentive effect on destination choice. The paper, with original data of sampling survey collected from domestic tourists of Jiangsu Province in 2002 to construct two Logistic Regression models, discusses the impact of three travel motivations （ seeking for leisure and peaceful environment; visiting relatives and friends; business travel） on travel distance and travel cost. The study finds that those who seek for leisure and quiet environment tend to select longdistance destinations and are willing to increase their travel expenses. These who would like to visit relatives and friends while traveling are more willing to select tourist destinations close to their residences and do not tend to increase their spendings. And those who travel on business tend to select long-distance destinations and tend to increase their travel cost.
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