针对公司与农户之间的双重违约行为对“公司+农户”模式的2级链式易腐农产品供应链的严重阻碍,根据实际中生鲜农产品价格和市场需求的特点,把博弈论和灰色理论相结合,研究在价格和市场需求同为灰色变量条件下,2级易腐农产品供应链中一对一博弈问题,通过分析公司和农户之间的灰博弈矩阵,设计出了使供应链中双方达到Nash均衡,供应链绩效最大化的动态合作机制,并通过其构造性证明和实例论证了该方法的合理性和可行性。
The dual breaking contract behavior of company and peasant household frequently occur and seriously restrict the improvement of a two-stage agricultural perishable products supply chain consisting of a farmer and a company. Considering the feature and characteristics of market price and market demand of fresh agricultural perishable products, the paper's main purpose is to research grey -game in a two-stage agricultural perishable products supply chain under grey market price and grey market demand combining the game theory and the gray-system theory. The dynamic cooperation mechanism is designed to reach Nash equilibrium and to realize the united optimization of supply chain by analyzing grey-game matrix between a company and a farmer. The constructive proof and an example are shown to verify that the cooperation mechanism model is reasonable and effective.