中文摘要：

无论是为提升数字文化服务水平、保障公众的数字文化权益,还是为增强我国文化影响力、抵御文化入侵,数字文化治理研究均显得很迫切。文章讨论数字文化治理的内涵,分析数字文化的数字技术性、趋同性、互动与开放性、共享性、非理性等特征,探讨数字文化治理在创新文化管理机制、推进公共文化服务均衡发展、促进文化产业发展、提高公众数字素养、引导数字民意参与、增强文化软实力等方面的功能。

英文摘要：

In order to improve digital cultural services, protect the digital cultural rights of the public, strengthen cultural influence, and prevent cultural invasion from other countries, it is necessary and urgent to study digital culture governance. From the macroscopic point of view, the connotation of digital culture governance and the characteristics of digital culture, such as digital technical, convergence, interactive openness, sharing, irrational features, are analyzed. Then, the innovation of management mechanism, promotion of digital cultural undertakings and cultural industry, improvement of public digital literacy and service efficiency, guide of digital public participation, enhancement of cultural soft power, and other digital cultural governance functions are summarized.