以福建省6个国家级台湾农民创业园为研究对象,对闽台创意农业合作绩效的影响因素进行实证分析,结果表明:基于台资创意农业企业的5个主要因素中,产业、技术和营销对闽台创意农业合作绩效具有显著正向影响,资源和文化对闽台创意农业合作绩效不具有显著正向影响。在此基础上,提出强化企业间的协作水平、增强创意农业研发能力、加强创意农业产品营销等建议,以促进闽台创意农业合作绩效的提升。
The 6 national level Taiwan farmers business parks in Fujian Province are investigated,and an empirical study of the affecting factors on the cooperative performance of creative agriculture between Fujian and Taiwan is conducted. Of the 5 major factors based on Taiwanese-invested creative agriculture enterprises,industry,technology and marketing have a significant and positive impact on the cooperative performance,while resources and culture do not have a significant and positive impact on the cooperative performance. Accordingly it is proposed to strengthen the collaboration between enterprises,to enhance the creative agribusiness capability of R & D,to improve the marketing of creative agricultural products,so as to promote the upgrading of the cooperative performance.