中文摘要：

通过文献和案例研究认为,代工企业自创品牌是中国纺织行业企业发展的较好途径,并提出了代工企业自创品牌的动态路径及其特点。旨在为中国纺织行业代工企业寻找最适合自己的自创品牌路径提供参考。

英文摘要：

Through the study of literatures and cases,this paper holds that it is a better way for the development of China＇s textile enterprises that the original equipment manufacturer（OEM） establishes its own brand,and puts forward a dynamic path for the OEM enterprise to establish its own brand and analyzes its characteristics.