中文摘要：

公信力是慈善组织的生命。公信力的生成受信息、期望、信任文化等因素的影响。受损的信任在多次的正向回馈后可以恢复重建，但重建的速度较慢。研究表明，信息在慈善组织公信力的生成和重建中都具有重要作用，但慈善组织做到信息公开透明只是公信力建设的初步阶段，更深层次的公信力建设方法是提升慈善组织的能力和运作规范性，提高政府和公众等外部力量对失信慈善组织的惩处能力。为了增强慈善组织的公信力，需要建立一个强有力的政府监管部门，制定一部科学的慈善法律。

英文摘要：

Public trust and confidence is the life of charitable organizations. The establishment of public trust and confidence is affected by information, expectations, trust culture and so on. The destroyed trust can be rebuilt after positive feedback many times, but the process is slow. It shows that information plays an important role in the establishment and rebuilding of public trust and confidence in charitable organizations, but information transparency in charitable organizations is the initial stage of the establishment of public trust and confidence deeper-level establishment of public trust and confidence depends in the increase in capability and normal operation of charitable organizations and effective punishment on charitable organizations from governments and the public. To strengthen public trust and confidence in charitable organizations, strong and powerful regulatory sector should be established and scientific charitable law should be formulated.