工商人类学是近年来兴起的一门新兴学科,它是横跨人类学、社会学、工商管理学的一门交叉学科。人类社会的工商管理行为,在许多情况下是无法量化分析研究的。为此,工商人类学通过应用自己的一套规范研究方法,把工商领域难以量化的人类行为,通过实地观察等方法进行研究。工商人类学这门学科在中国的发展,必将对我国管理学本土化研究起到重要的推动作用。
Business anthropology is a new discipline of recent time,which is an interdiscipline stretching across anthropology,sociology and science of business administration.Many business administration behaviors of human being can not be quantitatively analyzed in some condition,so,by applying a set of standard research methods,the business anthropology studies some human behaviors of business field that cannot be quantitatively analyzed through using ways such as field investigation and others.The development of this discipline in China will be a definite driving function for the localization research of management science of our country.