中文摘要：

基于诠释主义和制度理论中关于制度传播的研究，通过对全面质量管理在中国传播的文本分析，考察了管理思想在传播过程中是被如何诠释、再构建的，提出了管理思想传播的诠释与再建构模型。研究发现，诠释是在文化认知框架下的理解与解释，再建构过程是糅合了组织传统和随机应变性反应而引起的渐进性管理创新，包括意义的重建、内容的重构以及知识链接、组合。

英文摘要：

Based on the theory of Hermeneutics and institution, through the text analysis of the spread of total quality management in China, this paper examines how the management thought is in- terpreted and reconstructed in the process of diffusion. It is found that the understanding and interpre- tation are within the framework of cultural and cognition, and reconstruction process is a blend of tra- ditions and the reaction caused by random degeneration. The reconstruction process can be done as a management innovation, including rediscovering the significance, and reconstructing the major con- tents and knowledge combinations. The paper put forward the model of interpretation and reconstruc- tion of management thought＇s diffusion.