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中文摘要：
顾客承诺是维系顾客的根本性心理纽带。文章介绍了顾客承诺产生的理论背景,从本质、维度、前因和后果四个方面回顾了西方顾客承诺研究的概貌。针对现有研究的问题和不足,提出了未来研究建议。
英文摘要：
Customer commitment is a psychological bond that is fundamental to customer retention. Following a brief introduction of the theoretical background of the emergence of customer commitment, the paper presents an overall review of customer commitment research along lines of nature, dimensionality, antecedents, and consequences. In response to the problems and deficiencies of extant research, the paper offers some suggestions regarding future research.
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