中文摘要：

网络直播平台面临诸多责任缺失问题,需要具有可持续发展属性的绿色传播理念来引领。网络直播平台教育功能落脚点在于直播效果要实现社会责任,出发点在于直播主体要遵守伦理规范,切入点在于直播内容要引导公共价值,支撑点在于直播环境要契合行业生态。基于案例分析,提出创新模式、开展合作、加强教育和优化环境的保障措施。

英文摘要：

Facing the problems of the absence of responsibilities,the webcasting platform should be led be the green media ideas to ensure the sustainable development.This research puts forward the framework of responsibility education of webcasting platform including four basic sections,i.e.the result effect of social responsibility,the beginning from ethical norms,the link with public values,the guarantee from industrial ecological environment.Through the case study,this research suggests that innovating model,developing corporation,strengthening education and optimizing environment is important to guarantee the education function of the webcasting platform.