中文摘要：

来自96名被试的3027个决策数据显示，家族企业身份（Family Firm Identity，FFI）降低了企业对外部人才的吸引力；FFI的四个维度中，家族管理对企业人才吸引力的负向影响最显著，其次是家族所有、家族文化和家族经历。经济环境和个人价值观调节了FFI对企业人才吸引力的作用：稳定经济环境下，FFI对企业人才吸引力的负向影响被增强；高自我超越、高自我增强、对变化的开放态度较低的求职者较易为FFI所吸引。研究结论为企业采取恰当的家族特征沟通策略、提高人才吸引力提供了理论依据，也对公共管理部门采取措施营造有利于家族企业发展的舆论氛围提出了要求。

英文摘要：

Evidence from 3027 decision data given by 96 subjects indicates that FFI reduces family firms＇ talent-attracting ability; among the four dimensions of FFI, family management has the strongest negative effect on a firm＇s talentattracting ability, followed by family ownership, family culture and family experience. It is also found that economic environment and personal values moderate the effect of FFI： in optimistic economic environment, FFI＇s negative effect on a firm＇s talent-attraction ability is enhanced; job seekers with higher self-transcendence, higher self-enhancement and lower openness to change are easier to be attracted by family firms with more obvious FFI in terms of family management and family experience. These conclusions provide a theoretical basis for family firms to apply appropriate communication strategy regarding family features to attract talents,and also remind government to create friendly social environment for the development of family firms.