中文摘要：

基于组织设计和治理视角的知识奖励有助于企业新产品创造力的提升。在直接检验知识奖励与新产品创造力关系的基础上,深入分析和检验了企业家导向、长期导向以及两者的交互作用对上述关系的调节作用。以209家中国企业为研究对象的实证结果表明：知识奖励正向促进新产品创造力;企业家导向、企业家导向与长期导向的交互均正向调节知识奖励与新产品创造力之间的关系;而长期导向对上述关系的调节作用是非线性、倒U型的,即当长期导向在中等强度时,知识奖励对新产品创造力的促进作用更强。当企业家导向和长期导向均强时,知识奖励对新产品创造力的正向促进作用最强。

英文摘要：

Effective knowledge reward design is conducive to new product creativity,using 209 Chinese firms as the research objects,first test the direct effect of knowledge reward system on new product creativity,and then further analysis the moderating role of entrepreneurial orientation,long-term orientation,and the interaction of them in the relationship between reward system and new product creativity.Results show that knowledge reward is positively related to new product creativity,entrepreneurial orientation and the interaction of entrepreneurial orientation and long-term orientation positive moderate the relationship between knowledge reward and new product creativity.However,long-term orientation has a nonlinear,inverse U-shaped moderation on the relationship between knowledge reward and new product creativity.