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中文摘要：
花文化是花卉产业化发展的动力。通过不同语境下花文化发展特性及发展方式的研究，提出名花文化、乡草文化、花语文化、伦理文化4种类型及花文化发展的自发休闲方式和自主商业方式。以此为基础，结合产业化发展要求，提炼出中国特产野生花卉杜鹃红山茶的文化基因，并进行文化策划。
英文摘要：
Flower culture is the power of flowers industrialization development. By studying the development characteristics and development mode of flower culture in different context, the development modes of sponta neousleisure and independentbusiness of four types flower culture, which famousflowers culture, nativeflow ers culture, languageflowers culture and ethicsflowers culture, were put forward. On this basis, combined with industrialization development requirements, the culture genes were refined and some cultural planning of Chi nese special wild flowers Camellia changii Ye were put forward.
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