中文摘要：

依据采集的456份成渝地区创业农户的调研数据,运用SEM模型和案例分析法分析了信息能力对农户识别创业机会的影响。研究发现,农户的信息获取能力对机会识别的经济性、识别效率具有显著影响,信息处理能力对机会识别经济性影响强于信息获取能力,但对机会识别效率作用不明显。基于此提出从拓展信息获取渠道、提高农户数据处理技术应用能力、借助投资咨询机构提高专业化数据处理水平三方面提高创业农户的信息能力。

英文摘要：

In this paper,SEM model and case analysis are used,based on farmer survey data of 456 questionnaires of the Chengdu-Chongqing region entrepreneurial,the impact of information on farmers＇ ability to identify entrepreneurial opportunities are analyzed. It finds that farmers＇ ability to obtain information has a significant impact on identifying opportunities for economy,efficiency; the information processing capability has stronger impact on economic opportunity recognition than ability to obtain information,but no obvious effect on the efficiency of opportunity identification. Information literacy of Entrepreneurial farmers can be improved by expanding access to information,improve the ability of farmers to use data processing technology,improving the level of specialized data processing with investment advisory institutions.