中文摘要：

社会文化特征被认为是影响区域创业活动的主要因素,但很少有研究分析这种影响在不同区域是否存在差异.文章从社会文化特征的两个方面：创业失败的社会烙印和创业角色榜样,分析它们对农村与城镇、东部农村与中西部农村创业活动影响的差异.研究表明,这两个因素对于不同区域创业活动参与都有显著影响,但这种影响程度在不同区域之间存在不同：在农村与城镇之间,创业角色榜样的影响没有显著的差异,而创业失败的社会烙印对农村的影响小于城镇;在东部农村与中西部农村之间,创业失败的社会烙印并没有体现出显著差异,但创业角色榜样在东部农村地区的影响比中西部农村地区更大.

英文摘要：

Regional social-cultural trait is the important factor to influnce entrepreneurship,but few research analyse whether this influence is different in different regions.This paper analyses the selected social traits：the social stigma to entrepreneurial failure and the presence of entrepreneurial role models,over entrepreneurial activity levels in rural area and urban area,in eastern rural and mid-western rural.We find that these two factors have significant influnce over entrepreneurial activity in these areas,but the extent of influnce is different.In rural area and urban area,the influnce of entrepreneurial role models has no significant difference,but the social stigma to entrepreneurial failure is significant weaker in rural area than in urban area.The influnce of entrepreneurial role models is significant stonger in eastern rural area than in mid-western rural area,but the social stigma to entrepreneurial failure has no difference between these two areas.