中文摘要：

研究单个制造商与单个零售商组成的双渠道供应链系统定价问题.在分散决策和集中决策条件下讨论了零售商传统销售渠道和制造商开拓网上销售渠道分别以不同服务水平销售产品的双渠道供应链,从而得到了在集中式决策和分散式决策条件下的最优定价,并分析了服务水平对定价决策和渠道需求的影响.研究表明,当零售商渠道服务水平增加时,批发价也随之增加.本渠道的服务水平对本渠道的价格影响会大于对竞争渠道的价格的影响.渠道服务水平的提高会导致本渠道销售价格和本渠道需求的提高,也会对另一渠道产生一定的溢出效应.

英文摘要：

Study of dual channel supply chain composed of a single manufacturer and single retailer pricing system. In decentralized decision and centralized decision are discussed under the condition of traditional retailers sales channels and manufacturers to develop online sales channels respectively in different service level of dual channel supply chain selling products. The optimal pricing under the conditions of centralized decision-making and decentralized decision-making is obtained. And analyzes the influence of the level of service on the pricing decision and the demand of the channel. Studies have shown that retailer channel service level will improve manufacturers＇ wholesale prices. The service level of the channel will affect the price of the channel more than the price of the competitive channels. Channels the improvement of service level will lead to the sales price and the channel demand increase. But there are spillover effects on competition channels, Which depends on the extent of price and service on demand.