中文摘要：

本文针对北京海淀大学区消费者对禽类食品安全的支付意愿（WTP）和接受补偿意愿（WTA）的调查数据，利用描述性统计，得出该地区消费者的WTP和WTA具体金额，并且对两者形成的差值和比值进行详实分析。同时，本文还利用回归解释了影响消费者支付和接受补偿意愿的因素。最后阐释预防和制止禽流感发生和蔓延的重要性，强调通过大力宣传，提高消费者对疾病防治和食品安全的重视等积极建议。

英文摘要：

Based on the investigated data of consumer willingness to pay（WTP）and willingness to accept compensation（WTA）for fowl food safety, this paper uses descriptive statistics and obtains a concrete sum of consumer WTP and WTA, and then analyzes the discrepancies between WTP and WTA in details. Furthermore, the paper uses regression to interpret the factors that affect WTP and WTA. Finally, it concludes that government should take effective and powerful measures to prevent and restrain Avian Influenza.