中文摘要：

中医文化建设对于提升中医医疗服务机构的社会形象和美誉度,扩大中药产品和中医医疗服务的市场营销,增进民众对中医药服务的了解和消费信心,改善医患沟通,实现建设群众满意的医院的目标都是非常重要的战略性工程,但如何检验和评价中医文化建设的成效却一直是管理界的一个难题。本研究基于前期中医院文化影响力的研究,进一步提出中医文化建设影响力指数的概念,并以2005—2013年采集的相关数据进行了探索性研究,初步建立了全国中医文化影响力指数的计算模型。本研究建立的指标体系和计算模型可以推广应用到中医院、中医药企业等单位文化影响力的评价。

英文摘要：

The cultural construction of Chinese Medicine is a key strategic project for enhancing the social image and reputation of the medical services of Chinese Medicine, expanding the market of medical products, including medical services of Chinese Medicine, deepening people＇s understanding of the medical services, boosting consumer＇s confidence, improving doctor-patient communication and achieving the goal of establishing hospitals which cater to the public. However, how the desired result of cultural construction of Chinese Medicine could possibly be verified and assessed has long been a bottleneck for management scholars and researchers. Based on the previous studies on the cultural influence of hospitals of Chinese Medicine, this research presents a new concept of ＂Cultural Influence Index of Chinese Medicine＂ and conducts an exploratory research with the relevant data collected from 2005 to 2013, creating the basis for a calculation model. The index system and calculation model proposed in this research can be widely applied to the assessment of cultural influence of hospitals of Chinese Medicine and other related enterprises.