目的探究汽车造型设计中的原型认知。方法将分析心理学中的原型概念引入汽车造型分析,调研获取MPV车型的概念语义,再由原型认知实验分析概念语义与特征形态间的认知联系。结论汽车造型的原型认知存在于美学认知与概念语义两个层面,表现在比例、空间、形态等方面的离散特征形态因素。原型认知的结构便于美学概念与特征形象之间的双重表达,以及随时间迭代的认知演化。研究的结论在汽车造型设计评价与计算机辅助汽车造型设计领域具有指导意义。
Objective To study the cognition of archetype in the domain of automobile design. Methods The archetype theory from analytical psychology was introduced to the domain of automobile design, and the concept semantics of MPV cars was captured through survey. Then the cognition connection between concept semantics and featured form was studied through cognitive experiments. Conclusion The cognition of archetype existed in the level of aesthetic cognition and the level of concept semantics, and it consisted of discrete featured elements on the aspects of proportion, space and form. The structure of archetype cognition was not only convenient for the double expression between aesthetic concept and featured form, but also good for the cognition evolution followed the time iteration.The findings of this paper can be used in the evaluation of automobile design and the domain of computer-aided automobile design.