投资公告是重要的企业公开信息来源,如何通过提炼其中蕴含的隐性知识并将其显性表达是企业信息分析与决策的重要内容。本文以企业资源规划(Enterprise Resource Planning,ERP)投资公告为分析对象,将隐藏在投资公告中的ERP投资价值影响因素显性化,在对前人研究进行总结和提炼的基础上,采集了1997~2013年在美国上市企业的ERP投资公告,通过对九大变量的抽取、编码和计算,结合信息系统的组织集成和期权价值理论,分析这些公告信息对企业市值的影响,从而对企业投资决策提供支持。
Investment bulletin is valuable information resource open to public, and how to extract tacit information from it is a key issue in information analysis. Enterprise Resource Planning (ERP) is widely applied by enterprises because of its standardization, process - oriented management method and high integration. Researches on ERP investment value have caught attention from academic scholars and enterprise managers, and help decision making of enterprises. This paper analyzes information gathered from ERP investment bulletin, tries to measure ERP value by reflection from stock market, so as to make tacit information which may influence ERP value explicit. Based on former insighfful studies, this paper gathers ERP investment bulletin of American publicly traded enterprises from 1997 - 2013, analyzes how information from investment bulletin may influence enterprise value, and provides decision making supports.