网络民意在当代国家的政治生活中具有非常重要的影响,特别是在民主国家,网络民意是政府决策与制定公共政策的重要依据,而非理性的网络民意表达显然无法达成理智而明确的选择。消除网络民意非理性表达的负面影响需要政府、媒体与公民的共同努力。政府要强化其公信力,通过及时发布权威信息消除谣言传播,通过立法规范与引导网络言论;公共媒体应该呈现多元的话题与观点,避免群体极化导致的非理性;公民应自觉培养公民意识,每个理性的意见表达者都应在公共精神的指导下,以理性地表达与策略性妥协达成共识。
Public opinions online which is the base of decision making play a very important role in the po- litical activities of a government, especially in a state with democracy regime. Rational and wise choices will not be made based on irrational expressions of public opinion online. The negative influences can be reduced together with the efforts of government, mass media and citizens. Agencies of government should release efficient information by promoting its credibility on time to stop rumor spreading, regulate or guid- ance the expression online by making rules or regulations. Diverse topics should be present by public me- dia avoiding irrational from group polarization. Rational consensus can be reached with strategy compro- mise by wise citizens under guidance of public awareness.