中文摘要：

挖掘客户资源，采取主动营销，对金融业的发展至关重要，金融业作为物联网的重要应用领域之一，对物联网的发展具有积极的推动作用。在物联网和RFID技术的基础上，构建了智慧金融系统模型，提出一种双队列智能排号算法，有效避免错号、飞号、恶意排号的情况，并实现智能排号；进一步发现解决主动营销问题的实质是解决指数分布族问题，提出一种基于广义多元线性回归分析的主动营销算法，利用Softmax回归算法实现智能分析，挖掘客户潜力，进行主动营销。

英文摘要：

To develop the customer resource and take initiative marketing are of vital importance to the financial industry. As a major application of Internet of things, the financial industry can promote the developing of Internet of things. Based on architecture and RFID technology of Internet of things, the paper proposes a new intelligent finance system model, the proposed algorithm which named double queue is effective to eliminate the wrong number, empty number and ill-queuing.A future work shows that the formulation of the initiative marketing problem is an exponential family distribution, so a initiative marketing algorithm is proposed based on generalized muhiple linear regression analysis as well as Softmax regression algorithm to tap the potential of clients, achieve intelligent analysis and initiative marketing.