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Institutional Theory in Business Marketing: A Conceptual Framework and Future Directions
  • ISSN号：0019-8501
  • 期刊名称：Industrial Marketing Management
  • 时间：2014
  • 页码：721-725
  • 相关项目：嵌入关系作为营销渠道中企业间治理机制：对其成因及后果的双边动态研究
作者： Zhilin Yang and Chenting Su|
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嵌入关系作为营销渠道中企业间治理机制对其成因及后果的双边动态研究
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