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中文摘要：
从审计费用的视角,分析了我国行业专长与品牌声誉的需求,并对2007～2010年的A股上市公司进行了研究,发现上市公司不仅为国内会计师事务所支付了品牌声誉溢价,而且支付了行业专长溢价。这一研究证实了国内会计师事务所品牌专长增量溢价的存在,但没有发现＂四大＂专长增量溢价的存在,说明我国的审计市场不仅需要品牌,而且需要行业专长,这对国内会计师事务所的发展具有重要的指导意义。
英文摘要：
By studying on listed companies in the A-share listed companies from 2007 to 2010 indicates that listed compames does not only pay the brand reputation premium, but also pays ＂industry expertise premium＂. This paper proves the existence of do- mestic CPA brand expertise incremental premium, but the studies have not found the presence of the ＂big four＂ expertise incremental premium. The results show that China~s market requires not only the brand, and needs industry expertise which is important guiding significance for the development of domestic accounting firm as well.
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