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中文摘要：
3G手机应用范围的扩大、校园网络的发展，使手机报逐渐扩展到高校，成为大学生了解校园动态的新选择。尽管国内外有关手机报的研究较多，但对校园手机报的调研较少。以校园手机报特点、SWOT分析为研究背景，通过问卷调查甘肃大学生对校园手机报使用情况，在内容、形式、发行等方面完善校园手机报运营、营销方式。
英文摘要：
With the expanding application and development of the 3G mobile phone of the campus network, the mobile newspaper gradually becomes a part of campus life and a new choice for undergraduates to get to know the campus dynamic. Though there are numerous stud- ies on mobile newspaper at home and abroad, few has been performed on campus mobile news- paper. Based on the characteristics of campus mobile newspapers and the SWOT analysis, this article tries to put forward some suggestions on improve the operation and the marketing of cam- pus mobile newspapers from the aspects of contents, forms, publishing and so on. ＇
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