以福建省沿海城市为研究区域,对福建省沿海旅游地入境客源市场进行了竞争态分析和地理集中度分析,对国内客源市场进行了地理集中度分析、市场等级划分、市场份额随空间距离变化的分析.结论表明:福建省沿海旅游地境内外客源市场分布较广,市场较为稳定;入境客源市场基本形成国际市场、香港市场、台湾市场“三足鼎立”的市场格局;国内客源接待量则形成以福建省及周边地区为核心,大致按照东、中、西部.随空间距离递减的3个等级的市场格局.总体上看,福建省沿海旅游地境内外客源呈现随空间距离递减的分布规律。但也有例外,其中区域经济发展水平是游客突破空间距离限制的主要因素.
Taken the coastal cities of Fujian Province, as the study area, based on data collection, analysis of the state of competition and the geographical concentration about oversea tourists market of the coastal areas in Fujian has been carried out; analysis of geographic concentration, market classification, market share changing with distance about the domestic tourist market have also been carried out. Based on the above analysis, it is concluded that distribution of domestic and foreign tourist market of the coastal areas in Fujian is more ex- tensive and more stable. Oversea tourist markets featured with the "three pillars" of market structure, which are foreign market, Hong Kong market, and Taiwan market. Domestic tourist markets are formed mainly in three levels in and around the province. Generally, oversea and domestic markets of coastal area in Fujian Province are diminishing with distance, but the level of economic development of these regions can help tourists break distance limitations, and it has an important impact on tourist travel abilities.