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中文摘要：
鉴于需求预测在企业经营活动中的重要作用及其影响因素的多样性，对企业实际需求预测的方法、过程、系统、管理等问题进行梳理和分析的基础上，指出通过优化需求预测方法、完善需求预测系统、改进需求预测管理，可有效控制需求预测和未来市场情况的偏差，从而持续提高需求预测的准确性，促进企业生产、销售的良性运行。
英文摘要：
in view of the demand forecast diversity plays an important role in the business activities of enterprises and its influence factors, by combing and analyzing method, to predict the actual demand of enterprises and the process, system, management and so on, pointed out that i demand forecasting system, improving demand forecasting management mproving through optimizing the demand forecasting method, can be effective, deviation control demand forecasting and future market conditions, so as to continuously improve the accuracy of demand forecasting, promote the healthy operation of enterprise production, sales.
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