中文摘要：

随着东部地区产业升级转型以及中西部地区社会经济环境的改善,农民工返乡创业现象愈发普遍。文章以百度指数为数据来源,弥补官方统计欠缺的不足,讨论农民工返乡创业关注度的变化趋势,分析农民工返乡创业关注度在三大经济地带、各省区市、典型省份内部等不同地域尺度的地区差异,并运用空间统计的方法,分析该指数的空间自相关性,并旨在以此为基础,探讨如何发挥网络数据分析在政策决策中的作用与价值。

英文摘要：

As the eastern region industrial upgrading transformation as well as the improvement of the social and economic environment in the Midwest, rural migrant workers return home entrepreneurship phenomenon become more and more common. Based on Baidu index data source, this paper makes up the lack of official statistics lack, discusses the change trend of migrant workers return home entrepreneurship awareness, analyzes migrant workers return home entrepreneurship awareness in the three major economic zones such as internal regional differences of different regional scale. Then It uses the method of spatial statistics to study the correlation of the index space. Itis aimed at discussing how to bring the function of network data analysis into full play in the policy decisions and value