“机会发现”与“机会创造”的观点一直存在激烈争论,但两种观点都无法有效解释移动互联领域微创新涌现的现象。根据创业机会前沿文献和效果推理理论,对移动APP新创企业进行了多案例探索性研究,建构了一个新颖的“机会进化”模型,不仅调和了“发现”和“创造”的争论,而且给予“微创新”现象以新的理论诠释。跨案例研究的结果阐明了从“原型机会”到“框定机会”进而到“进化中机会”的动态演进过程,并揭示了在奈特不确定环境下,创业者采纳的效果推理逻辑与企业微创新之间的联系,从而在理论上加深了对机会演化的认识,并为企业家参与移动互联竞争提供了理论指导。
There are always conflicts between the idea of schools of "Opportunity discovery" and "Opportunity creation". However, neither of these arguments could explain the emergence of micro- innovation in the Mobile Internet industry effectively. Based on the leading literature of entrepreneur- ship and effectuation theory, we conducted an empirical research on Mobile Application Start-ups, and then constructed a novel model on "Opportunity evolution", trying to reconcile the debate of "Oppor- tunity discovery" and "Opportunity creation", and interpret the phenomenon of micro-innovation in a new way. The result of multiple-case study shows a dynamic evolution process from a "prototype op- portunity" to a "framed opportunity", and a "evolutionary opportunity", which reveals the relation- ship between effectuation logics adopted by entrepreneurs and micro-innovation. This study not only deepens the knowledge on opportunity evolution, but also provides guidance for entrepreneurs in Mo- bile Internet industry.