中文摘要：

从“中国制造”到“中国创造”的战略转换迫切期待中国企业提升其组织创造力。本文结合战略管理理论与企业知识理论，构建了战略导向通过外部知识荻取影响组织创造力的理论模型。运用162个有效企业样本对所提出的研究假设及影响路径进行了检验。研究结果表明：市场导向对组织创造力具有倒U型影响；企业家导向对组织创造力具有正向影响；市场知识获取与技术知识获取对组织创造力具有正向影响；市场知识获取在两种战略导向与组织创造力的关系中均存在部分中介效应；技术知识获取在企业家导向与组织创造力之间关系中存在部分中介效应，它在市场导向与组织创造力之间的正面中介效应随着市场导向增高而减弱，且当市场导向达到高程度时转变为负面中介效应。

英文摘要：

Nowadays business organizations in China can not wait to improve their organizational creativity to adapt to the strategic transformation from ＂Made in China＂ to ＂Created in China＂. Re- search on the relationship between strategic orientations and organi- zational innovation is burgeoning, yet our understanding about the effect of strategic orientations on organizational creativity and the mediating role of external knowledge acquisition in that relationship remains rather unclear. This research advances the growing body of literature by focusing on the idea generation capability of business organization （organizational creativity） and the mediating effect of different modes of knowledge acquisition. Based on the strategic management theory and the knowledge-based theory, the authors investigate how market orientation and entrepreneurial orienta- tion impact organizational creativity both directly and indirectly through influencing market knowledge acquisition and technologi- cal knowledge acquisition. Using data gathered through a survey of 162 enterprises in China, we empirically test all the hypotheses. The results show that market orientation has a direct, inverted U-shaped effect on organizational creativity, and entrepreneurial orientation has a direct, positive effect on organizational creativity. Both mar- ket knowledge acquisition and technological knowledge acquisition are found to have positive impact on organizational creativity. Fur- thermore, market knowledge acquisition mediates the relationship between entrepreneurial orientation and organizational creativity, and technological knowledge acquisition mediates the relationship between entrepreneurial orientation and organizational creativity. However, the positive mediating effect of technological knowledge acquisition between market orientation and organizational creativ- ity decreases while market orientation increases. When market orientation reaches a high level, the positive mediating effect of technological knowledge acquisition be