中文摘要：

为了克服现有研究的缺限,文章提出了一个基于遗传算法优化BP神经网络的企业营销风险预警模型。首先阐明了BP神经网络和遗传算法应用于企业营销风险预警的可行性,然后构建了基于遗传算法优化BP神经网络的企业营销风险预警模型,接着通过某企业实例对模型进行了训练和测试。结果表明,该模型可以有效及时地对企业面临的营销风险做出预警。

英文摘要：

In order to overcome the limitations of existing research,this paper presents an enterprise marketing risk early warning model based on BP neural network optimization by genetic algorithm.At the beginning,enterprise marketing risk warning feasibility by BP neural network and genetic algorithm is manifested,then enterprise marketing risk early warning model is constructed based on the genetic algorithm optimization BP neural network.Finally,the proposed model is training and testing through a case study,and the result shows that the model achieves good performance in enterprise marketing risk early warning.