在ACSI(美国客户满意度指数)模型基础上,构建Web搜索引擎满意度(简称WSES)模型。同时,依据已有的搜索引擎评价指标体系,结合所构建的WSES模型,建立相应的测量指标体系,为进一步进行结构方程模型的验证分析建立基础,并为评价Web搜索引擎满意度提供参考。
Based on the ACSI, this paper not only establishes Web search engine satisfaction model, but also establishes evaluation criteria system with the past search engine evaluation criteria system and the upper model. It can provide references for evaluating Web search engine satisfaction and creating the basement to verify the model fully.