中文摘要：

本文将个性化信息服务模式运用于电子旅游中间商，以提高其服务水平。首先比较了传统电子旅游中间商与具有推荐功能的电子旅游中间商的异同；其次，分析了传统电子旅游中间商的不足；最后提出了建立个性化信息服务模型的方法，以求个性化信息服务模式更广泛的应用于电子旅游中间商。

英文摘要：

The passage uses personalized information service pattern into electronic tourism intermediate in order to improve its service standard. In the passage, we first compares the traditional electronic tourism intermediates with the electronic tourism intermediates with recommendation function, then analyzes the shortcomings of traditional electronic tourism intermediates and last proposes the method of setting up personalized informarion service model in order to make further use of personalized information service pattern into development of tourism intermediates.