随着信息时代的到来,互联网越来越受到人们的重视。目前时于企业网站内容的评价大多从网站的性质特点来考察,缺乏针时企业网站内容设计的评价。结合目前时CSR的日益要求,本文从企业履行CSR的角度出发,设计新的网站内容评价指标,并选择67家社会形象良好的企业网站进行检验和分析,希望能时完善我国企业网站内容,树立良好的“企业公民”形象提供借鉴。
Coming with the information age, people are paying more and more attention to the Internet. At present, the evaluation on enterprises wehsite content most from the site itself, lacking the content design. With more attention on CSR, this paper tries to design new evaluation indexes from the view of CSR, and chooses 67 enterprises" wehsites, which have good social images to perfect the wehsites content and to set a good "corporate citizens" image.