自媒体平台中信息呈碎片化传播,网民社会情绪具有群极性、盲目性等特征,成为突发事件网络舆情的传播和爆发温床。文章分析了自媒体平台中突发事件网络舆情产生的动力因素、突发事件网络舆情的特征,分别从网络舆情研判和预警、突发事件处置和善后三方面提出应对策略。
In we-media, fragmentation is the basic way of information dissemination, and polar group as well asblindness is the basic features of internet users, which become the hotbed of the dissemination and outbreak ofemergency events of online public opinion. This article analyzes the motivating factors and features of emergencyevents of online public opinion, based on which contingency measures to public opinion identification and warn-ing, emergency disposal and recovery are put forward.