中文摘要：

本文将旅游竞争力分为旅游竞争效力和潜力两个方面,并从旅游资源和距离两个方面构建旅游国际竞争潜力评价指标体系,运用综合评价法和从特定区域客源市场视角对中国旅游国际竞争潜力进行评价和分析。结果表明,与世界主要旅游强国相比,中国旅游国际竞争潜力综合评价值最高,竞争潜力很大,且在旅游资源方面拥有绝对优势,但在与客源地距离方面总体上处于劣势。在对亚太旅游市场的竞争方面,中国拥有绝对的竞争优势;在对欧洲旅游市场的竞争方面,中国的竞争潜力次于法国,和西班牙、意大利并列第二;在对美洲旅游市场的竞争方面,中国的竞争潜力仅次于美国,说明中国在对欧洲和美洲旅游市场竞争方面具有一定的潜在优势。

英文摘要：

Tourism competitiveness is divided into tourism competitive effect and potentiality in this paper.An index system of evaluating the potential competitiveness in international tourism is constructed on the basis of tourism resources and distance.The competitive potentiality in international tourism of China is evaluated and analyzed by comprehensive evaluation method and from the view of specific regional tourist origin.The results are obtained as follows.1） The comprehensive appraisal value of potential competitiveness in international tourism of China is the highest compared with major tourism powers in the world.This demonstrates that China has great competitive potentiality.And China also has absolute advantage in tourism resources.However,as to the distance between tourist destination and tourist origin,China is at a disadvantage status as a whole.2） According to the evaluation from the view of specific regional tourist origin,China can win over Asia-Pacific tourist market.In European tourist market,Chinese competitive potentiality is second only to France,and its potential is the same as that of Spain and Italy.In American tourist market,Chinese competitive potentiality is second only to the United States.This demonstrates that China has potential advantage to a certain degree in European and American tourist markets.