中文摘要：

城市意象和旅游形象研究是近年来学术界研究的热点,城市意象研究多侧重于意象空间的感知探讨,关注的是城市现存的意象空间形态,而城市旅游形象研究虽相对成熟,但多是套用了企业形象的研究手法,缺乏从城市意象变迁的角度分析城市旅游形象的发生和演变机理。城市意象具有显著的时空维度特征,与城市旅游形象保持紧密的关联性。扬州城市意象从时间纵向的角度上在地理区位的历史变迁、文学作品的意象表达、城市休闲文化的形成与演变以及城市现代化建设等方面有鲜明的体现,由此阐释了城市意象变迁对城市旅游形象定位的重要价值;结合扬州城市旅游形象的演变历程,得出城市旅游形象塑造中存在的问题与启示。

英文摘要：

Image of city and urban tourism image research is the academic study of the hot spots in recent years.Existing research results shows that the image of the city is still to focus on the spatial structure of image,to pay more attention to the existing city space imagery analysis.The research about urban tourism image is relatively sophisticated,but is drawing on corporate image research,and lack of the positioning of the image of city tourism from the point of view of city image change.In this paper,research results have been carried out on the basis of systematic analysis to explore the city＇s image and the temporal and spatial dimensions of the city tourism image.Taking Yangzhou city as an example,the article indicates that urban image is characterized by longitudinal geographical position historical changes,the expression of literary images,urban leisure culture,as well as the formation and evolution of the modernization of city impact on the city image,summed up the changing image of the city tourism image reference position;objective look at the image of the tourist city of Yangzhou positioning and existence the problem.