中文摘要：

目的解决目前专利分析在产品创新设计应用中的不足。方法对专利的数据和文本进行分析,从技术创新和设计创新角度为企业提供更完整的产品创新策略,并以保温杯专利分析作为实例具体应用,对保温杯领袖企业专利的IPC、功能结构、造型进行分析。结果对国内保温杯企业提出了技术和设计创新策略。结论基于专利分析的产品创新策略能使企业对产品创新具有更完整地了解,缩短产品研发成本。

英文摘要：

It aims to solve the shortcomings of patent analysis in product innovation design. It analyzes the patent data and text, and provides the enterprise with a more complete product innovation strategy from the perspective of technological innovation and design innovation. Taking the vacuum bottle patent as example, it analyzes IPC, functional structure and shape of vacuum bottle leading enterprise patent, which provides the technology and design innovation strategy for domestic vacuum bottle enterprises. Product innovation strategy based on patent analysis can lead a better understanding of product innovation, and reduce the costs of product development.