结合观光旅游成熟的发展优势,为科普旅游的发展提供新的发展思路和可行的发展模式。首先,通过刻画游客在观光景区排队等待参观和转移至科普景点参观的观景体验,结合供应链相关理论建立由一个成熟的观光旅游景区与科普旅游景点组成的旅游供应链,通过将观光景区的部分游客分流至科普景点的方式来降低景区的接待压力,同时促进科普景点的发展。其次,提出了两种旅游目的地之间的合作模式:收益分成模式与成本分担模式。然后,对两种模式的运作效率进行了分析比较,并发现成本分担模式能够提供较高的合作效率,更加有利于科普旅游的健康发展。研究结论能有效解决观光旅游景点旅游旺季面临的顾客过多超出景点接受能力的问题,有利于景区环境的可持续发展;也为欠发达的科普景点提供了可行的发展思路,促进新兴科普旅游的发展。
This paper proposes the development models of popular science tourism by combining sightseeing tourism based on the theory of supply chain management.Firstly,it creates a tourism supply chain composed by a developed sightseeing tourism destination and a popular science tourism destination.Through their cooperation,some tourists can be transferred from the sightseeing destination to the popular science destination,which can reduce the reception pressure of the sightseeing destination and promote the development of the popular science one.Secondly,two cooperation models,revenue sharing and cost sharing,are proposed and analyzed.Finally,from the analysis,we find that the cost sharing model is a more ideal cooperation model than revenue sharing.