中文摘要：

本文从网络视角考察了渠道权力结构的成因。研究发现网络视角下渠道成员的权力地位不仅受其资源禀赋的影响，还受到其在网络中所参与的交换关系的数量、性质、对象、强度，以及网络本身某些结构属性的影响。网络视角能够比传统的二元范式更加充分地解释渠道权力结构的成因。本文提出了渠道网络中权力结构的影响因素概念模型和一些理论命题。

英文摘要：

With an attempt to correct the defects of the dyadic paradigm in present channel power theory, the author studies the determinants of channel power structure from a network perspective. The author suggests that channel member＇s power position in the relationship is influenced not only by the resources owned by channel member, but also by the number, sentiment, strength of the ties and other structural attributes of the channel network. The author argues that a network perspective can explain the determinants of channel power structure better than traditional dyadic paradigm. The author presents a conceptual model and some research propositions.