中文摘要：

居民的认可与支持程度对于政策的实施具有举足轻重的作用。在北京市平原绿化项目实施背景下，2013年9月随机抽取了北京市250城乡居民进行环境支付意愿问卷调查。采用一手数据，运用统计分析方法和多元回归模型，对居民环境支付意愿影响因素进行了实证分析。结果表明：57．8％的居民自愿捐款进行环境建设，在个人特征各个变量中，居民年龄与环境支付意愿呈显著负相关关系，居民受教育程度与环境支付意愿呈显著正相关关系。此外，居民对生态退化的认识与支付意愿呈现显著正相关关系；居民对平原绿化是否支持与支付意愿呈显著正相关；项目开展是否成功与支付意愿呈显著正相关。提出加大对环境以及生态问题的宣传等建议。

英文摘要：

The recognition and support of residents have great impact on the policy implementation. Under the background of Beijing plain afforestation project, we randomly selected 250 Beijing residents in both urban and rural to fill in the questionnaire of the willingness to pay environment in September, 2013. And we are using the statistical analysis method and multiple regression models to make an empirical analysis on the factors that affect residents to pay the environment. The empirical results show that 57.8% of interviewees are voluntarily contributed to the environment construction. The personal characteristics of each variable, residents＇ age has significant negative correlation with their environmental paying intention and residents＇ education degree has positive correlation with their paying intention. In addition, the residents understanding of ecological degradation showed significant positive correlation with their paying intention; whether residents are support or not has significant positive correlation; whether project is successful or not has significantly positive correlation. In the end, we would hke to suggest that the government should make great effort at publicity on environmental and ecological problems.