中文摘要：

面对新产品信息缺失的上市困境，从传统的供应链合作上市向产品合作上市推进，根据成熟产品和新产品信息的不同，探讨了零售商的四类上市策略，旨在发现哪种策略更有利于新产品推广．研究表明，当两产品捆绑后具有一定互补性时，“捆绑上市＋部分信息”策略下零售商的利润完美地逼近“捆绑上市＋完全信息”策略，远高于“单独销售＋完全信息”策略，凸显了产品合作的价值，使得零售商无需获得新产品的所有信息，就能有效推进新产品成功上市．

英文摘要：

Most retailers have difficulties in new product launches because of incomplete information. From the traditional supply chain cooperation to products cooperation, this paper studies four strategies based on different information of new product and mature product in order to find which strategy is more successful in launching new product. The results show that when new product and mature product exist a certain complementarity, a retailer＇s profit under ＂pure bundling ＋ partial information＂ policy will be perfectly close to profit under ＂pure bundling ＋ full information＂. Meanwhile, a retailer＇s profit under ＂pure bundling ＋ partial information＂ policy will be much higher than one under ＂pure components ＋ full information＂. ＂Pure bundling ＋ partial information＂ policy illustrates the value of products cooperation, which allows retailers to effectively promote new product without having to obtain all the information about new product.